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Yong Ping Loo - My Blog
Yong Ping Loo - My Blog
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3.4 ECO RE:STORE

Here is the updated brand identity and concept for ECO RE:STORE.
This will include:
-    Business plan
-    Brand guidelines
-    Brand identity (web presence)
-    Mission and Core Values
-    Our RE:alisation (manifesto)
-    Logo design
-    Tagline
-    Tone of voice
-    Typography

May 14, 2010 | 8:05 AM Comments  0 comments

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3.3 Food Myths

This is the campaign roll out for my Food Myths campaign.
Campaign Aim:
1. To inform of a better labelling system which helps consumers make quicker and informed decisions on their purchases. Also, as the FSA Traffic Light Scheme is a voluntary scheme, it allows companies like Tesco and Morrisons to get away with [...]

May 14, 2010 | 7:05 AM Comments  0 comments

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Arrival of the masking tapes

Finally my customized masking tapes have arrived. less than day before assessment!
I wouldn’t have time to take proper studio pictures of the boxes being wrapped in kraft paper + masking tape etc but here are some pictures of how it looks..

May 14, 2010 | 7:05 AM Comments  0 comments

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3.1 Time To Grow UP

The final product, a campaign outline on the Time to Grow UP campaign. These are screen grabs of the pages in the campaign book.

May 14, 2010 | 7:05 AM Comments  0 comments

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3.2 Disappearing Cities

A3 Boards submitted to D&AD which includes an introduction, stills from the video, the transcript and an explanation of the secondary medium.

May 14, 2010 | 7:05 AM Comments  0 comments

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3.4 ECO RE:STORE
3.3 Food Myths
Arrival of the masking...
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