This is a RT (twitter speak) of a blog entry found at adverblog.com about how Advertising these day can only succeed if it were a fully integrated campaign which tells a story. Gone were the days of the one-off COOL and INTERACTIVE micro-site …
[Source]
Posting cool stuff on Adverblog is getting more and more difficult. I [...]

New research by the Children’s Food Campaign has shown just how flawed the food industry’s ‘percent of Guideline Daily Amount (GDA)’ labelling scheme is.
Using figures from the Department for Education’s Skills for Life survey our researchers found that almost half of all adults (47 percent) lack the numerical skills to use [...]

A single food labelling system with many elements of the ones already in use should be adopted, experts say.
A Food Standards Agency-funded group looked at the issue of food labelling after different schemes have been adopted by retailers and manufacturers.
The group said not having a standard scheme was confusing for consumers.
It [...]

Food should have traffic light health warnings according to the Food Standards Agency, which will recommend that all supermarkets should be forced to join the labelling scheme.
The food watchdog is expected later this year to recommend to the Government that all supermarkets and [...]

Nutrition labels on the front of food packs are confusing and widely misunderstood, according to a study commissioned by the Government’s food watchdog.
For the past three years a row has waged within the food industry about the best – and most honest – way to label food so that consumers know [...]